Toyota Is Selling $86 Ice Cream Sandwiches to Prove the Sienna’s Fridge Freezes

Toyota and Graeter’s Ice Cream just launched the most on-brand minivan flex imaginable: Salted Caramel Chip Wheels, a limited-edition ice cream sandwich created specifically to show off the FridgeBox in the Toyota Sienna Platinum. A 12-pack costs $86 before shipping, sells exclusively online at Graeters.com/Toyota, and ships nationwide while supplies last under a campaign Toyota is calling The Sweetest Way to Roll. Yes, that is a ton of money for ice cream sandwiches. I want them anyway. I need them. I have to try them.

What are the Toyota Sienna Chip Wheels?

The sandwiches themselves come from a DELICIOUS place. Graeter’s is one of America’s oldest family-owned craft ice cream makers, and the Chip Wheels take their popular Chip Wheelies format up a notch: salted caramel ice cream between two made-from-scratch double chocolate chip cookies, rolled in chocolate sprinkles. Each sandwich is 4 ounces, individually wrapped, twelve to a box, with box art that swaps the Sienna’s wheels for the sandwiches.

And before anyone cries Toyota tax: the price is real Graeter’s pricing. Their regular 12-packs of Chip Wheelies run $84 to $86 too. Craft ice cream shipped frozen across the country has always been an expensive habit; the Toyota badge did not inflate it.

Why is Toyota selling ice cream?

Because the Sienna Platinum’s FridgeBox has two modes, cool and freeze, and freeze mode needed a spokesperson. The integrated front-console fridge is designed to keep drinks cold, snacks fresh, and, per the collaboration, exactly 12 Chip Wheels or 5 pints frozen on the way home from the game. Sienna marketing has always been a little out there, this is the nameplate that gave the world Swagger Wagon, and a bespoke ice cream sandwich is a very Sienna way to demonstrate a feature.

The MoneyShift take

This is a brilliant way to show off a genuinely cool feature, and I can vouch for the hardware personally. During my week with the Sienna Platinum, I put a whole gallon of milk in that FridgeBox and it handled it without breaking a sweat, it is a real fridge, not a cupholder with ambitions. I never tested the freeze function, but a stunt like this gives me confidence in it without having tried it: you do not build a national ice cream campaign around a freezer that cannot freeze. Is $86 a ton of money for a dozen ice cream sandwiches? Absolutely. Am I ordering them anyway? The cart is already open. Some product demos you watch, this one you eat.

FAQ

How much do the Toyota Graeter’s Chip Wheels cost?
$86 plus shipping for a 12-pack of 4-ounce sandwiches, sold exclusively at Graeters.com/Toyota while supplies last.

What is the Toyota Sienna FridgeBox?
An integrated front-console fridge available on the Sienna Platinum with two modes: cool for drinks and snacks, and freeze for frozen treats. Graeter’s says it fits 12 Chip Wheels or 5 pints.

Is the $86 price a Toyota markup?
No. Graeter’s regular 12-packs of Chip Wheelies sell for $84 to $86, craft ice cream shipped frozen nationwide is simply expensive.

Does the Sienna FridgeBox actually work?
The cool mode handled a full gallon of milk during our week-long Sienna review. The freeze mode now has a national ice cream campaign staked on it.

I’m MoneyShift. If it has wheels and a story, it ends up here. Follow along for all things car news.